El Gardenia

Original lettering logo for El Gardenia, a restaurant and bar in Chihuahua, México, taking its name from a local urban legend. The logo has a special version for an artisan-beer packaging, a local brand brewed and served at the place. Shown here are the sketches for both versions, as well as the design of a companion icon —based on the gardenia flower—and the label’s application on the beer bottle.

You may also like

FOCA detergent illustration
Contrapunctus (Die Kunst der Fuge)
In Miquiliztli ihuan Ichpochtli
The End of the World
Poster for Vinícius de Moraes’ Centenary
Lixo & Purpurina
Poster for Darfur (Amnesty International)
Assorted calligraphic works
Cybertoltecayotl
Quo magazine cover illustration
Back to Top