El Gardenia

Original lettering logo for El Gardenia, a restaurant and bar in Chihuahua, México, taking its name from a local urban legend. The logo has a special version for an artisan-beer packaging, a local brand brewed and served at the place. Shown here are the sketches for both versions, as well as the design of a companion icon —based on the gardenia flower—and the label’s application on the beer bottle.

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